This type of organic mentioning of brands leads to huge results, as many viewers trust the streamers they watch and value their opinion.

During the live stream, 37,000 people watched the popular streamer Dr. 6īelow is an example of how a brand can collaborate with a Twitch influencer. 5 This resulted in Twitch commanding 1.8% of peak US internet traffic the fourth highest overall, ahead of Hulu, Facebook and parent company Amazon. In 2016, a total of 292 billion minutes of video was watched on Twitch and 14.2 billion chat messages were sent by viewers during streams. 2+ million peak concurrent site wide viewers.2.2+ million unique content creators per month.If you want to reach millennial males (which odds are, you do) Twitch is a good place to do it. 50% of millennial males in America use Twitch. Twitch reaches 50% of the millennial males in America. is a good resource for understanding gaming terminology.

In fact, today one can find an endless variety of Twitch streams ranging from a trash collector or mechanic streaming their work day, fitness buffs streaming their workouts, to gamers streaming their competitive matches. There are endless possibilities for content creation on Twitch.

To say that Twitch is only about video games would be selling the platform short. 2 Twitch describes itself as “social video for gamers.” 3 In short, Twitch is a video streaming site that is most popular for user-generated broadcasting of video game gameplay. The audience spectates this gameplay and sends chat messages to communicate with the broadcaster and other viewers. is a video streaming platform where broadcasters live record themselves while playing video games and simultaneously engaging their viewers in conversation. This live video is transmitted from a personal computer, mobile phone or gaming console to a streaming site such as. Sjoblom & Hamari define streaming as the “cultural phenomenon of live broadcasts of user-generated content.” 1 A stream consists of a broadcaster, or “streamer”, transmitting live video over the internet to their audience. To fully understand Twitch, you should first know exactly what a 'stream' is.

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